losfelices@concepthotelgroup.es
THE FASHION COLLECTIVE
THE FASHION COLLECTIVE
By Laura Martínez
At Los Felices, fashion isn’t decoration: it is language, attitude and a way of inhabiting space. The hotel serves as a meeting point where creative disciplines dialogue, and where each artistic intervention amplifies a common narrative: fashion understood as cultural expression. Among the more than 100 creators who form part of the project, these four voices encapsulate distinct ways of viewing, constructing and experiencing fashion.
Artist and photographer Unax Lafuente is all about precision. A regular collaborator with Venezuelan electro-pop artist Arca, his visual language draws on both cinematographic and graphic composition. In his images, there is a clear desire to eliminate noise: each element serves a purpose. His photographs, with their clean silhouettes and contained tension, combine sensuality and structure, without excess. This economy of resources generates almost scenographic scenes, where the gaze lingers on because everything seems calculated and yet organic.
Beyond fashion photography, Lafuente is also a keen explorer of the graphic arts. His first solo exhibition in Barcelona revealed an experimental side based on optical illusion and kaleidoscopic games that interact with the viewer’s perception. His work brings pause, clarity and a contemporary elegance that shows that the essential can be profoundly radical.
If Lafuente introduces structure, Lidia Delgado brings emotion to this equation. A designer and painter, her career began far removed from fashion: she was a dancer at the Liceu Theatre in Barcelona before commencing in design under the guidance of Antonio Miró. By the late 1980s, she had opened her own workshop, embarking on a career that would make her an iconic figure in Spanish design, earning her the nickname ‘the Coco Chanel of the Mediterranean’. She achieved remarkable success in the 1990s, but decided to step away from the industry’s frenetic pace to preserve her creative independence.
Today, she works from her shop-workshop in Barcelona’s Gràcia neighbourhood. This space exudes tranquillity while she continues to design bespoke pieces. Her aesthetic universe is based on a clear idea: dressing is an expressive act. Colour, texture and movement construct garments that do not seek to impose themselves, but rather amplify the wearer’s personality. Her warm, free-thinking approach sees fashion as pleasure, play, and an extension of the body. This sensibility has also permeated her creative environment, visible in the work of her daughter, the Ibiza-based multidisciplinary artist Miranda Makaroff, who has inherited this intuitive relationship with colour and expression.
Luis de Javier represents the performative impulse of contemporary fashion. Born in Sitges and trained in London and New York, he began his career with Vivienne Westwood after studying at the University of Westminster. His international experience led him to reflect on identity and belonging. He blended into each environment over many years, leading him to wonder what it truly meant to show himself without filters.
The sense of restlessness manifested in proposals that have blurred the boundaries between fashion shows and performances. In one of Luis’s most talked-about shows, he opened the backstage area to the public for 24 hours during Paris Fashion Week in 2025, unveiling the creative process that typically remains hidden from view. His collections combine theatricality, provocation and cultural references—from Spanish folklore to rave energy—in pieces that celebrate the body as a political and expressive space. Figures such as Charli XCX and Julia Fox have worn his designs, consolidating a visual language that understands fashion as presence, spectacle and a statement of intent. In the creative ecosystem of Los Felices, his work enhances the space’s experimental nature.
Georgia Palmer embodies an expansive vision of the fashion system. As a model, It girl, entrepreneur and creative force, she perfectly embodies the meaning of the phrase ‘to define is to limit’. Her career defies categorisation, and her appeal lies in her ability to question traditional standards of beauty, creating an extremely interesting tension between the feminine and the masculine. She has modelled for Alexander Wang, Balmain and Natasha Zinko, and starred in editorials for publications such as British Vogue, Elle UK and V Magazine. She has also participated in campaigns for Adidas x Ivy Park, Burberry and Mugler.
Together with her brother, model Joel Palmer, she runs Sibling Studios, a creative studio in East London, from which she explores fashion as a visual narrative. Her work moves between image, styling and creative direction, constructing atmospheres where attitude and context are in constant dialogue. More than just a presence, Palmer represents a way of inhabiting fashion: fluid, conscious and open to reinterpretation.
What is interesting is not only what each one does, but also the conversation that arises from these perspectives. Visual precision, emotion, performative provocation and aesthetic narrative coexist as layers of the same experience. At Los Felices, fashion is seen as an active language that reflects an attitude towards the present, rather than responding to passing trends.
Here, fashion is not understood as the simple act of dressing: it is positioning oneself, experimenting and playing with identity. The hotel serves as a stage where these ideas intersect and amplify one another, turning every visual gesture into part of a shared narrative. Fashion ceases to be an object and becomes an experience: it modifies the perception of space, of the body and of those who inhabit it.
These four creative voices remind us of something essential: style is not a formula, but a form of presence. And when that presence dialogues with an environment designed to celebrate expression, the result transcends aesthetics to become living culture.