After studying medicine and law, Louis Gabriel Nouchi made a bold decision to take a vital turn towards the world of fashion. After graduating from the School of Visual Arts in La Cambre, he began his professional career with prestigious references such as Vogue Paris and Raf Simons, honing his eye and artistic sensibility.  

In 2017 he took the leap to found his own brand LGN, Louis Gabriel Nouchi, which offers a reflection on masculinity and what defines us as individuals.   

Endowed with a contemporary vision of cut and a singular approach to silhouettes, Nouchi managed to definitely stand out at the Hyères Festival, where he won the Camper and Palais du Tokio awards. Confirming its upward trajectory, the brand was recently awarded the Grand Prix at the Andam Fashion Awards that precede Paris Fashion Week. Martin Margiela, Viktor & Rolf or Jeremy Scott are some of the renowned designers who have won the same award.   

Throughout his career, Nouchi has collaborated with numerous brands, signing capsule collections for Galeries Lafayette, La Redoute, glove manufacturer Angelle Damart and Paris Saint-Germain football club.