THE POP-UP ROOM: What happened in 2024

Image post: THE POP-UP ROOM: What happened in 2024

By Laura Martinez

Los Felices’s innovative concept, the glass-walled Pop-Up Room, is one of its standout features. This versatile space, in high demand among brands and designers, can be easily transformed into a pop-up, workshop, or showroom. Its immediate visibility upon entering the hotel and its enormous versatility and WOW factor make it a key asset of our Fashion Hotel.

Pull & Bear

Pull & Bear, one of the Spanish multinational Inditex’s youngest and best-known clothing brands, entrusted us with preparing several brand actions for the hotel. The Pop-Up Room became the perfect showcase for their summer collection, which included a goodie bag with summer essentials available to hotel guests. The fashion brand also held a dinner for talents and influencers - including actresses Guiomar Puerta and Songa Park - on the catwalk in front of the Futuro House.

Groupie Archive

Groupie Archive, a Madrid-based shop, specialises in curating high-end vintage garments and items from exclusive designers such as Rick Owens and Vetements. Their unique and high-quality pieces, showcased in our Pop-Up Room last summer, reflect the history and creativity of fashion. Groupie Archive is an excellent option if you’re looking for garments that stand out for their exclusivity and style.

SSSTUFFF

One of our Pop-Up Room’s biggest hits was the temporary sales exhibition of this fashion brand, whose originality makes quite an impression. The firm focuses on garments and accessories, focusing on urban and colourful styles. Its catalogue includes sweatshirts, trousers, jackets and accessories designed for those looking to stand out with unique, quality pieces. SSSTUFFF has collaborated with renowned photographer Richard Kern, who fuses his artistic vision with the Bershka brand and Diadora, the sports footwear brand.

Aitor Goikoetxea

The Basque designer, committed to sustainable fashion and winner of the Mercedes Benz Fashion Talent 2023, has a room at Los Felices with his name on it, and he visited us last summer. He used our Pop-Up Room to exhibit some of his summery and colourful pieces during his stay. The designer, who has emerged as one of the most promising figures in Spanish fashion, is known for fusing elements of Basque tradition with a modern and genderless vision, creating unique pieces that reflect his cultural roots.

Trent

Trent, whose showroom is in Barcelona, is a sales and rental service for very special garments by independent designers. In a destination like Ibiza, where there is an opportunity to wear a different outfit every night, renting is a great option. Much of their fantastic collection was available for hotel guests and non-guests alike, for sale or rent, with the option to buy. If you want to visit their Barcelona showroom, send them a DM through Instagram and make an appointment.

Why Hats & Nok Nok

Why Hats, the Spanish firm of handmade hats worn by Tommy Lee and Johnny Depp, is part of the Los Felices family. Its designer and hat maker, the Catalan Genís Colome, has his room in the hotel and began his career with us, selling in a shop within another of the Group’s hotels, Paradiso Art Hotel. In collaboration with another of the Group’s great friends - the London-based Ibizan Ángel Nokonoko (who also has a room with his name on it), designer of the eponymous firm Nok Nok London, they have created a collection of leather boots designed by Nokonoko, to match a Why Hats hat model. The Pop-Up Room hosted this collaboration, which is available online.

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